Customer Data Platform Practice Leader

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Date: Nov 8, 2024

Location: Toronto, Ontario, Canada

Company: Deloitte

Job Type: Permanent
Work Model: Hybrid
Reference code: 126970
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Brossard, QC; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Laval, QC; Moncton, NB; Montreal, QC; Ottawa, ON; Quebec City, QC; Regina, SK; Saint John, NB; Saskatoon, SK; St. John’s, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

• Learn from deep subject matter experts through mentoring and on the job coaching
• Be encouraged to deepen your technical skills…whatever those may be.
• Be empowered to lead and have impact with clients, our communities and in the office.

— What will your typical day look like?

As a Customer Data Platform Practice Leader, you are passionate about helping clients understand how to use customer data to unlock business value and innovative solutions for your clients. You have experience building high performing teams from the ground up, with the ability to elevate Customer Data thought leadership of from both a functional and technical perspective. You understand the different vendor options available in the marketplace, such as Adobe Experience Platform, Amperity, Lytics, Salesforce Data Cloud, Segment, Tealium, Treasure Data, etc. and how these solutions work within the Martech and AdTech stack to drive a meaningful customer experience and loyalty. You are strategic about how to drive new accounts, sales, and partnerships through problem-solving, collaboration, and savviness with all things customer and marketing.

Specifically, in this role, you will:

• Lead the development and execution of the go-to-market strategy & plan for the CDP practice
• Lead and support pursuits and business development activities to expand sales pipeline
• Lead successful delivery of complex engagements for CDP solutions within the marketing domain from strategy, design, planning, through to implementation
• Develop winning partnerships with leading CDP vendor solutions and understand how various products should be utilized within the technical ecosystem
• Work with client executives in IT and Marketing teams on developing the business case for CDP and prioritizing requirements and marketing use cases that are fit-for-purpose to their organizations
• Collaborate with other Deloitte Partners / Industry Leaders within the firm to plug the CDP capability into broader business opportunities (e.g. Content Management Systems, Loyalty Programs, Customer Analytics, MDM, Operating Model Changes)
• Engage with and learn from deep subject matter experts to drive innovation and bring the best in thought leadership to our clients
• Grow, nurture / mentor, and hire the next generation of CDP leaders and practitioners
• Be empowered to lead and have impact with clients, our communities and in the office

About the team

The Marketing & Commerce team designs and implements solutions that engage and activate customers through the end-to-end customer journey. We help clients turn brand values into measurable business growth through personalized content, communications, and experiences that engage and inspire customers to act. In doing so, we help transform marketing and operations into modern, data-driven, creatively focused organizations.

M&C offers a truly distinctive, diverse, and inclusive talent experience that allows our people to do meaningful work; we also offer them opportunities for growth, learning, and leadership wherever they are in their careers.

Enough about us, let’s talk about you

You are someone with:

• Experience building a world-class practice including talent management, vendor management, go-to-market strategies, and business development (client relationships, responding to RFPs, pitch decks, pricing strategy, etc.)

• 10 – 15+ years experience successfully delivering technical projects in customer and marketing related areas such as with CRM ecosystems (Salesforce, MS Dynamics 365), Master-Data-Management platforms (MDM) that focus on customer domain, CDP (Customer Data Platform used for Marketing), Customer Warehouse design, build and applications

• Strong understanding of Customer Masters and various techniques in identifying customers from multiple channels and systems, leveraging deterministic and probabilistic algorithms, de-duplication, consolidation and splitting customer records

• Proven track-record working with various marketing technologies such as Adobe, Google, Salesforce, and relevant data management and customer data platform vendors

• Extensive experience in data integration with upstream and downstream systems and channels, including various real-time and batch integration technologies, design and implementation

• Excellent communication and strong interpersonal skills to facilitate meetings and complex concepts, including thorough understanding of what may drive business priorities, strategy and direction, and what may drive customer business needs

• Relevant industry experience in Consumer, Public Sector, and/or Financial Services

• Past experience in a consulting background / environment would be considered an asset

• Education in business, marketing, computer science / engineering, and/or information management would be is preferred

• Bi-lingual (French and English) is strongly desired (for Montreal location, fluent business level French is mandatory)

(Due to the nature of the role having interactions with National & Global clients, bilingualism in French and English is an asset for this position)

Total Rewards

The salary range for this position is $97,000 – $234,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people’s unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. Some representative examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, 38+ days off (including 10 firm-wide closures known as “Deloitte Days”), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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